Short essays from deployed systems — not the demo reel.
Insights is our working notebook — a small set of essays on the engineering stance behind our engines. We publish when we have something that comes from a production system under real traffic, not a notebook that happened to work once.
Source · shipped systems
On the workbench.
N = 6 · drafts in flight- N-01Methods
Why we refuse half the use cases we’re asked to build.
The first deliverable of every engagement is a list of things we recommend you do not build. This essay lays out the anti-ROI filter we apply before writing a line of code.
Drafting - N-02Media & Campaign
Causal attribution, without the Rube-Goldberg pipeline.
Attribution is broken for the kind of work that moves markets. A practitioner’s take on what it means to replace last-click with a causal engine you can defend at a board review.
Drafting - N-03Legal Tech
What Indian jurisprudence does that generic retrieval breaks on.
Court hierarchy, citation conventions, procedural sequencing. A field guide to the particulars that cause off-the-shelf legal copilots to silently fail on Indian statute and case law.
Drafting - N-04Scent Data
Teaching a model to read a perfumer’s notebook.
The smallest plausible lift from molecular embeddings to preference data — and why the hard part is alignment with how perfumers actually describe what they’re making.
Drafting - N-05Education · ASR
Classroom-grade ASR isn’t what you think.
On-device inference, Indian-English calibration, and the observability gap between a lab benchmark and a working system that holds up under real classroom noise.
Drafting - N-06Operating stance
Evaluations you can read, not vibes you can feel.
Why we write evaluation harnesses before we write features — and how that discipline changes the cadence of an engagement from demo-driven to ship-driven.
Drafting
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